AQR's Goals and Approach

With over 25 years of research and development in psychometrics, leadership techniques and management programs, we at AQR Mena aim to provide high-quality psychometric tools and assessments accessible to users of all types – managers, trainers, coaches and teachers – to support them in making better decisions about people. In turn, leading to more effective intervention and development.
Via our partners, we have worked in over 80 countries to provide consultancy and development for more than 1500 clients, and we’ve expanded our direct presence to the Mena region for the very first time. Our advanced approach works on multiple areas though innovative and accessible psychometric tests, tools and development programmes, designed to enable the very best performance from people and organisations.

This means we ensure that AQR’s assessments are:

Easy to understand by both users and test takers

Designed to be easy to administer & manage

Designed to support quality feedback to the test taker


Carefully designed and accessible assessments enable the user to carry out two key tasks:

  • Diagnosis – To make better decisions to be made about people and their skills, attributes and behaviour. This enables users to select interventions more accurately. This helps to measure change or progress around mindset, attributes and behaviour
  • Evaluation – To measure the effectiveness of interventions or training and development programmes and assess return on investment.

Our unique suite of accessible development programs helps users attend to development needs which emerge from the use of the models and assessments. These can be delivered directly by the AQR Mena team or can be offered in a Train the Trainer format with toolkits which include a full range of supporting resources and materials.
In this way, AQR Mena provides clients of all types with a complete solution around the assessment and development of important themes such as mindset, resilience, leadership, team working and personal effectiveness.

Our Partners

A highly innovative psychometric test publisher, AQR has, together with Professor Peter Clough developed the Mental Toughness suite of products and a leading integrated leadership measure, the ILM72.
United Kingdom

A training and consulting provider based in Abu Dhabi, licensed by The Abu Dhabi Centre for Technical and Vocational Education and Training; and one of the preferred training partners by the Federal Authority for Government Human Resources.
United Arab Emirates

A strategic communications and media advisory firm specialized in institutional and corporate transformational communications, creative content development, content management and content monetization.
United Arab Emirates